It was hardly the best of receptions for the new boss’s grand vision. Aviva’s share price fell by more than 3.5 per cent last Thursday after Maurice Tulloch, 50, used a capital markets event for investors to present his plans for rejuvenating the FTSE 100 insurer.
Although they have edged back a touch since then — they were down 1½p, or 0.4 per cent, at 401¾p yesterday — the shares remain conspicuously below their level before investors saw the detail of Mr Tulloch’s strategy. Analysts and investors alike seem underwhelmed.
Aviva traces its roots to 1696 and the Hand in Hand insurance society, which sold cover against the risks of fire (30 years after the Great Fire) to Londoners. Until recently its history has